中國傳媒大學公共治理與城鄉智慧管理高級研修班的課程有哪些?
來源:路燈在職研究生
時間:2019-05-16 17:05:34
| 課程編號 | 課程科目 | |
| 通識課程(4門) | ||
| CUC51001 | 中國傳統文化與企業管理Chinese culture and enterprise management | |
| CUC51002 | 戰略管理Enterprise strategic management | |
| CUC51003 | 商法Commercial law | |
| CUC51004 | 倫理學Ethics | |
| 專業課程(10門) | ||
| CUC55001 | 廣告學Advertising | |
| CUC55002 | 新聞傳播史(中外)History of News Communication (Chinese and Foreign) | |
| CUC55003 | 公關原理PR principle | |
| CUC55004 | 公共關系與媒體Public relations and media | |
| CUC55005 | 廣告傳播學Advertising communication | |
| CUC55006 | 政府公關Government public relations | |
| CUC56001 | 智慧城市治理Smart city governance | |
| CUC56002 | 智慧城市與數字生存Smart city and digital survival | |
| CUC56003 | 文化管理與政策Cultural management and policy | |
| CUC56004 | 大數據與地方治理Big data and local governance | |
| 實踐與活動 | ||
| 學員拓展活動Student development activities | 班級季度郊游Class quarter outing | |
| 學術交流 Academic exchange | 校友俱樂部沙龍Alumni club salon | |
*課程根據最新熱點及培養方案進行調整











